Advisor to Singapore E-commerce Company

Our team advised the Southeast Asian subsidiary of the largest Asian e-commerce company headquartered in China, (“Buyer”), on its acquisition of a leading e-commerce grocery delivery company in Singapore.

The buyer is Southeast Asia’s leading online shopping and selling platform backed by the largest Asian e-commerce company headquartered in China. The buyer was looking for ways to serve customers better by adding new product categories and improving service offering. The acquisition not only meet their objectives but also allowed them to leverage cutting-edge technology, operational infrastructure and extended customer network to bolster their position as a leading incumbent, which put them in an optimal position to compete with another major global player that was poised to enter the market at the time.

The acquired company was one of the pioneers and first to start an online grocery delivery service in 2011. Their strong management team and their relentless focus on putting the customer first has resulted in customers loving them in Singapore. The acquired company’s fulfilment and technology platform gives customers access to the grocery selection in Singapore – from fresh produce to frozen foods – available for delivery quickly, within chosen two-hour delivery windows.

Our team served as the co-advisor to the Buyer. The deal involved nuances that necessitated a completion before a certain deadline. Our teams worked relentlessly to meet the objective of the buyer. There was significant effort put in by the teams during the negotiation process to ascertain a favorable position for our client. We were able to negotiate some very advantageous commercial and legal points with the seller. The client was impressed with the outcome our team achieved in such a short period of time.

Note: This transaction was executed by the Mergerstone leadership team before the incorporation of the company.